Search This Blog

Showing posts with label phoenix. Show all posts
Showing posts with label phoenix. Show all posts

Friday, August 27, 2010

Simple, Inexpensive Ways to Improve Salability

To follow up on my article yesterday about the cost benefit of going solar, I ran across an article from the Kiplinger Report that has some good, affordable, suggestions for home owners.

They have 8 suggestions, and I'll recap them with my comments.

1) Kitchen Faucets & Sink. Cost: Up to $600.

This is a good idea, but on the pricey side for this market. Kiplinger makes the point that the "Kitchen is King", and I agree with that in many respects. Very often the kitchen, especially with the popularity of the "Great Room" set up, is heart of the home. Upgrades here may be a good choice.

2) Backsplashes. Cost: $100.

Keeping with the kitchen theme, a nice new backsplash can improve the kitchen's appeal. Kiplinger recommends using tile for the backsplash. I'd be very careful with that. Depending on the color scheme of your kitchen, and what type of countertops you have, tile could look very out of place! For folks with a basic kitchen, meaning: plain flooring, formica counters, tile is not going to look good. My suggestion? Get a piece of Corian, or something similiar, and attach it above your stove.

3) Vanity Cabinets and Toilets. Cost: $400-500 per bathroom.

New bathroom cabinets and toilets? Again, not so cheap, but initially, I liked the idea. However, on second thought, I'm not such a fan of this idea. Why? In my experience, bathrooms, understandably, become a very personal space. Because of that, buyers look at bathroom with a much more critical eye. So the risk is that the new cabinets and toilet you spend your money on, a prospective buyer may not like. And if they know you just installed them, then they'll be less inclined to redo things to their liking.

4) Paint. Cost: $200-600.

PAINT!!! It's a good thing!! A new coat of paint is normally the second thing I suggest in terms of "prettying" up a home. (I'll tell you what the first thing is in a bit.) Buyers LOVE new paint! They love the smell! They love the way the walls look fresh and new! And if you go with a nice lighter, or neutral, color, the home will feel bigger than it is. But again, go with the safe colors. No accent walls, faux finishes, or texturing.
"Eggshell", "Ecru", and "Tope" are going to be your friends. Light pastels in bathrooms usually go over well, too.

5) Crown Molding. Cost: $5/foot.

Again, kinda like this one at first, but on second thought, not so much. Yes, Crown Molding can give a room that "wow!" factor, and can look very nice. However, in some cases, it can make a room feel smaller than it is. Especially in a home with 8ft ceilings. The Crown Molding draws the eye to the ceiling line, and with 8ft ceilings, this isn't a good thing. Also, the color of the molding makes a huge difference. Darker colors will increase the claustrophobic feeling, and although lighter colors won't, they don't draw the eye much either.

6) Storage/Organization. Cost: $20-$500.

What Kiplinger refers to here is buying shelving, or closet organizers to organize your stuff. I agree that a cluttered, disorganized, home does NOT show well. A better idea, and a less expensive one is this: Get rid of the JUNK!! Seriously, if your home is floor to ceiling with stuff, it doesn't matter how organized it is, no buyer is going to be interested buying your rat's nest.

7) New Front Door. Cost: $150-$500

Yes, the front door is the first thing a prospective buyer sees. And Kiplinger claims a Return On Investment of 129% for a steel door. I'm a little skeptical of that claim. But, more importantly, many buyers are now realizing that they will probably never look at that front door again once they move in. Ask yourself, who actually goes in their own front door anymore? Hardly anyone who's got an electric garage door opener and parks their car in the garage. Even if you don't actually park in the garage, most people will still use their garage door opener and enter through the garage. My suggestion? If your front door is looking a little weathered, slap a coat of paint on it.

8) Landscaping. Cost: $200-$500.

Kipling suggests landscaping the front yard with new plants, etc. Don't. Not in this market. Yes, its going to look nice for the prospective buyer. But with the work schedules most people have these days, the last thing people want to do is come home and mow the grass. Also, the expense of maintaining a lush green lawn can be prohibitive. And to be brutally honest, with so many foreclosed/short sale homes on the market, people are used to seeing brown lawns. Definitely clean it up, rake up any leaves, pull any dead plants, but concentrate your efforts on the interior of the home. Buyers know that lawns and yards are easy to redo to their own preferences when time/funds permit.


So, What is the FIRST thing I tell a seller to do to increase their homes appeal?

CLEAN IT!! Dust! Vacuum! Get the carpets cleaned! Clean the bathrooms! Clean the kitchen! Get rid of the clutter!

In my experience, buyers can overlook many faults in a home, but if they feel the home is "dirty", they bolt for the door! If buyers come to view your home, and they wrinkle their nose when they walk in, look at the kitchen sink, or toilet, they just lost all interest in your home.

Do you have an older stove? One with actual cooking coils? Replace the burner liners!! Shiny new chrome will look infinitely better than crispy, burned on crud. It's a simple $30 upgrade that really can have a huge return.

One comment on the carpet. Get it professionally cleaned. A good, experienced, carpet cleaner can make 10 year old carpet look like new. They can get rid of stains, and even restretch or do small repairs to the carpet that will vastly improve its appearance. But that carpet needs to look clean! For people in the west Valley, I'd highly recommend Lacks Cleaning. I've know the owners for several years, they do an amazing job, and will treat you fairly and honestly! They can be reached through their website www.lackscleaning.com, or by phone at 623-776-1534.

Here's the Kiplinger article for you to consider.

If you're thinking about selling, and would like a "professional" opinion on what you can do to help your home sell, give me a call, and I'd be happy to come take a look!

Erin Goldbach
Designated Broker
Vanguard Platinum REalty
602-524-0186

Friday, August 20, 2010

Property Management Packages!

Vanguard Platinum is now offering Property Management Services!!!

For those of you unfamiliar with the story, I worked in property management for a number of years, and fell in love with that aspect of the real estate business. I started Vanguard Platinum with the specific intention of starting my own property management business, and now that's exactly what we're doing!

I'm happy to announce our new PM Packages. Each is designed to meet the needs of owners requiring different levels of assistance.

Our Premium Package!! *For Out of State owners, or those who want to be "Hands-off"*

1) collection of rents, payments of city sales tax, H0A fees, and mortgage. Issuance of the monthly accounting report with net monthly rent payment. Serve as tenant’s primary contact for rent related issues.

2) Provide tenants 24-hour maintenance assistance. Landlord may pre-authorize repairs up to a specific dollar value and create prudent reserve fund to cover such costs. Property manager would collect repair estimates from licensed contractors for repairs above pre authorized amount, and present to owner.

3) Locate qualified tenant. Applicants are subject to a thorough credit, and criminal, background check. Current employment and income are verified, as well as previous rental history. Commission paid to Tenant’s agent of $250, or 3% of gross lease (owner’s choice) for locating qualified tenant.

4) Act as landlords third party designee to set up relevant city or county sales/rental tax accounts. As well as designated representative for out-of-state owners.

5) Initiate and conduct eviction proceedings on owner's behalf, in the event of tenant’s default.

6) Conduct monthly drive-by inspections to evaluate exterior and yard maintenance(with photo documentation). Conduct quarterly, randomly timed, walk through inspections to assess interior upkeep and conditions.


Standard package *for landlords with vacant properties and/or new to property management*

1) collection of rents, payments of city sales tax, H0A fees, and mortgage. Issuance of the monthly accounting report with net monthly rent payment. Serve as tenant’s primary contact for rent related issues.

2) Provide tenants 24-hour maintenance assistance. Landlord may pre-authorize repairs up to a specific dollar value and create prudent reserve fund to cover such costs. Property manager would collect repair estimates from licensed contractors for repairs above pre authorized amount, and present to owner.

3) Locate qualified tenant. Applicants are subject to a thorough credit, and criminal, background check. Current employment and income are verified, as well as previous rental history. Commission paid to Tenant’s agent of $250, or 3% of gross lease (owner’s choice) for locating qualified tenant.

4) Act as landlords third party designee to set up relevant city or county sales/rental tax accounts. As well as designated representative for out-of-state owners.

5) Initiate and conduct eviction proceedings on owner's behalf, in the event of tenant’s default.

Basic package *for landlords with existing tenants who want to handoff bookkeeping tasks*

1) collection of rents, payments of city sales tax, H0A fees, and mortgage. Issuance of the monthly accounting report with net monthly rent payment. Serve as tenant’s primary contact for rent related issues.

We will also reduce, or waive, our set up fee for owners with multiple properties.


For Questions, or to set up an appointment,call:

Erin Goldbach
Designated Broker
Vanguard Platinum Realty
602 524 0186
Erin@Eringoldbach.com

Tuesday, October 6, 2009

I wrote this in May of 2007

I just found this on my old laptop, and found it both amusing and prophetic.

I'll let you decide how "on the money" I was!

"All Real Estate is an Investment.

People buy and sell Real Estate for any number of reasons. However, the deciding factor is always the financial commitment that property represents.

The nicest home in the world won’t sell if no one is willing to pay the asking price.

If the price is right, someone will buy the most run down of properties.

Why? Because that decision is based on the future perceived value of the property.

However, Real Estate Investment can be a risky venture without a strategy geared towards the current market conditions.

I specialize in helping people develop, and implement, wealth accumulation strategies based on Residential Real Estate properties in the Phoenix Arizona area.

The Phoenix Investment Property market is a dynamic one. Last year's strategy of “fix and flip” will not work in today’s market. Today the focus needs to be “buy and hold”.
Which means finding Renters for your Investment Property, and making it an Income Property.

Today’s market is perfectly suited for this strategy.

Let’s look at some facts:

During the housing boom in 2005, many people purchased properties at highly inflated prices. They financed these homes with risky, Adjustable Rate Mortgages, or Interest Only financing. There is nothing inherently wrong with either of those financing options, in some cases, they are the best option. However, they are both based on the premise that the market will continue to appreciate. It did not. The majority of these loans had two year caps that are now about to expire. Home owners are now looking at drastic monthly mortgage payment increases. Because of the drastic drop in home values, these owners cannot refinance to get out of their current mortgages. This is creating a situation where Properties are being sold in “Short Sales” at lowered prices to avoid foreclosure.

Anyone with good credit, and cash reserves, can take advantage of these circumstances to build an impressive real estate portfolio.

I specialize in finding these properties, and work with a team of financial experts to arrange the safest, most advantageous terms possible. XXXXXXXXXX (Former company) is also one of the largest property management firms in the West Valley.

Let me help you become wealthy."


Obviously, having written that 2 1/2 years ago, some things have changed. Everything I wrote in this piece still applies, but the window of opportunity has begun to close. Granted, it's closing very slowly, but according to a report by ASU's W.P. Carey School of Business, the market here bottomed out in May of this year. And since, we've seen reductions in the number of days a property is on the market, and a rise (small, admittedly) in home prices.

Also, I not only can help you find Income Properties, but I can do the management of them myself!

Interested in putting together a Real Estate Portfolio? Give me a call!

Erin Goldbach
Designated Broker
Vanguard Platinum Realty
602 524 0186

Wednesday, August 5, 2009

Network Marketing!!

There are many strategies for drumming up business. Some are expensive, some are time intensive, some are pretty wacky, some work, some don't.

There is one, tried, true, cheap, effective PROVEN form of marketing that simply can't be beat!

That is NETWORK MARKETING.

What is NETWORK MARKETING? Simply getting people to tell other people how good your services or products are.

Think about it, when you need a plumber, or veterinarian, or mechanic, what's the FIRST thing you do?

You ask someone you know and trust who they use!

With NETWORK MARKETING, you build a group of people who work with you to build your business by getting you personal referrals. To put it another way, when the people you network with hear of someone who might need your products of services, they tell that person to call YOU!

And in return, you do the same for them!

It's THAT simple!!

And does it work? ABSOLUTELY!!!

I've been involved in a NETWORKING GROUP since I got my license six years ago. Without my NETWORKING GROUP, THE WEST VALLEY EXECUTIVES, I would not have survived in Real Estate this long.

In fact, in 2005 and 2006, HALF of my business came through the WEST VALLEY EXECUTIVES! Yes, you read that correctly, HALF!

And my group is just getting larger and stronger! We now have 25 members! Our meeting yesterday was dynamite!! Everyone in the room yesterday walked away with business!

The WEST VALLEY EXECUTIVES is THE primary tool in my plan to build my business! And with the continued growth we're seeing, I expect to get tons, and tons of business from The West Valley Executives!!

If you're a business owner in Phoenix, Peoria, or Glendale, and you'd like to increase your profits, come join us!!

We meet every Tuesday, at 7am, at the Marie Calendar's at 51st Ave and West Bell Road. (the food is really good too!)

Please bring $10 for breakfast, and at least 50 business cards!

Call me if you have questions!

Erin Goldbach
Owner/Broker
Vanguard Platinum Realty
602 524 0186

Saturday, August 1, 2009

New Listing! Livin' in the Lap of Luxury!






I'm REALLY excited about this listing!! I just took it two days ago, and I'm amazed I don't have an offer yet!!!

Imagine how nice life would be if you could afford to live at a 5 Star Resort full time!!

Well, with this place, you're pretty close to realizing that dream!

Its a 1900sq/ft 3 bed 2.5 bath condo in the Fireside At Norterra Community, and it is Gorgeous! And the amenities that go along with it are fantastic!!

You've got a large kitchen/great room downstairs, with a den/library off the other side of the entryway. The kitchen is all tile and granite, with light colored 42 inch cabinets and built in microwave. There's a half bath downstairs, along with a laundry/storage room with utility sink. There's also a walk in pantry for the serious gourmand!

Upstairs is a split arrangement, with a small, built in desk just off the stairs.

The master suite is phenomenal! With a circular sitting area before you enter the main bedroom, it really is striking! The master bath has separate shower/garden tub, dual sinks and a walk in closet that could pass for a fourth bedroom!

There is a grass area right next to the unit with Playground equipment, and a walking trail just across from it.

At the Community center, which is covered by the HOA fees, you've got tennis courts, a 32ft rock climbing wall, and a full sized gym! with state of the art cardio and exercise machines, along with a free weight area.

There are two pools! A larger one with water park features! and the second set up as a lap pool with 4 lanes!

Best of All!! THIS IS NOT A SHORT SALE!! With a full price offer the seller can close in 30 days!!!

And all of that for $250,000!!! Amazing!!

The property is located on the east side of I-17, south of Care Free Highway, so freeway access and an easy commute are assured!!

If you'd like to see this incredible property, give me a call!

Erin Goldbach
Designated Broker
Vanguard Platinum Realty
602 524 0186

Saturday, July 18, 2009

Investor's Deal of the Day!!!







One of the things I specialize in is helping investors find, buy, and rent or sell investment properties.

This is not as easy as it sounds.

Why? Because you need an agent who can not only look at what price you'll pay for the investment property, but what kind of return you'll get. That's the critical part. If you're an investor, you want a decent return on your money. And while you might be able to find a really good priced investment property, is it going to be one you can make money on?

That's a tough question, whether you're doing a fix and flip, or planning on holding onto it and turning it into a rental. Projecting how well a property will rent can be especially tricky. Fortunately, after 4 years of working heavily with property management, I've developed a very keen sense of what will rent, and how quickly.

So I'd like to present you with two crazy good deals on investment properties.

The first is 8015 W Roma, in Phoenix. Its a 1592 sq/ft 4 bedroom, 2 bath home. It's block construction means that it's going to be structurally sound for a long time (it was built in 1976).
It's got tile in the main areas, but carpet in the bedrooms.

It's listed at (you might want to sit down) $29,900!! Thats right TWENTY NINE THOUSAND!

This is an investor's dream! It's in fair condition, so spend maybe $5000 on paint, carpet, and repairs, and put it back on the market for $55,000. That's a quick $20,000 profit!!

Or, just sit on it, put some renters in it at $750-$850/month, and have a positive cash flow of $400+ per month!

The Second Investment Property of the Day is 6562 W. Orange. This one is a 1529 sq/ft 3bed/2bath with two car garage. Again, block construction, so the house is going to be standing for a long time. And again, this one is basically move in ready! Carpet, paint, minor repairs. This one is listed at $37,125, and would be a perfect "fix and flip" or rental!!

Either of these homes would be a fantastic start to a Real Estate Portfolio, or addition to an existing one!

If you have questions about these properties, or about real estate investing, Give me a call!

602 524 0186

or email!

Erin@eringoldbach.com

Vanguard Platinum Realty
Erin Goldbach
Owner/Broker
602 524 0186
Erin@ErinGoldbach.com